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Toyota's LandCruiser has achieved
a significant milestone - passing 750,000 sales
in Australia during the 60th anniversary year
of the iconic off-roader.
The total includes 280,000 LandCruiser wagons
including the current 200 Series, 310,000 "military"
versions seen in the 70 Series line-up, and 160,000
LandCruiser Prado.

LandCruiser has the longest history of any Toyota
nameplate.
Toyota Australia senior executive director sales
and marketing David Buttner said LandCruiser led
Toyota's drive into world markets.
"LandCruiser has demonstrated its competitiveness
and dependability since the first prototype was
delivered in January 1951," Mr Buttner said.

"LandCruiser underpinned Toyota's development
in Australia and, in many regional and remote
areas, remains the vehicle of choice in tough
conditions where quality, durability and reliability
are paramount.
"In March next year, we will expand the
LandCruiser range with the retro-inspired FJ Cruiser
- a vehicle that is loaded with character and
delivers the off-road ability and driving enjoyment
engineered into every LandCruiser."
In Australia, one of the first LandCruiser customers
was construction magnate Sir Leslie Thiess, who
bought several for use on the rugged construction
trails of the Snowy Mountains Hydro Electric Scheme.

LandCruiser's performance in tough local conditions
helped make Australia the largest single market
for the model, accounting for more than one in
10 of all LandCruisers ever built.
LandCruiser Prado is a relative newcomer, being
introduced locally in 1996.
Toyota Australia is marking the 60th birthday
of LandCruiser with a special-edition model.
Available for a limited time, the anniversary
model provides more than $5,000 of extra equipment
compared with the LandCruiser 200 Series GXL on
which it is based.

The added features include leather-accented interior,
Bluetooth-compatible touch-screen satellite
navigation with a four-CD changer, premium steering
wheel and shift lever, silver roof rails and 60th
anniversary badges.
The twin-turbo V8 diesel special-edition model
has an effective price increase of just $76 because
it also gains the Kinetic Dynamic Suspension System
(KDSS), which is normally a $3,250* option.
All quad-cam V8 petrol LandCruisers have KDSS
as standard. Prices for the 60th Anniversary petrol
model start at $79,990*, with the increased specification
representing significantly improved value.

All new LandCruisers, including the 60th anniversary
edition, are covered by Toyota Service Advantage,
which caps the price for a standard scheduled
service at $210 during the first three years or
60,000km (whichever comes first).**
Where LandCruiser
began
The dream of Toyota Motor Corporation founder
Kiichiro Toyoda was to produce a car fully made
in Japan - a vehicle with low price, high performance
and economy.
Toyota began developing a Jeep-like vehicle with
a slightly longer wheelbase, slightly more compliant
suspension and a more powerful engine.

By January 1951, Toyota had produced a prototype
- a one-ton truck chassis with Toyota's "B"
engine, a petrol-powered water-cooled in-line
six-cylinder 3,386cc unit.
By combining Toyota's "B" engine with
a Jeep-like body and chassis, the vehicle became
known as the BJ.
Six months later, test driver Ichiro Taira drove
a prototype all the way to the sixth of 10 checkpoints
on the 3,775m Mt Fuji - higher than anyone thought
possible in a 4WD.
Impressed by the feat, the Japan Self-Defense
Forces (National Police Agency) placed a large
order, but later backed off on that number. This
allowed Toyota to sell the vehicle overseas, earning
valuable foreign currency and carrying the Toyota
name to other countries.
In June 1954, director of technology Hanji Umehara
(later a managing director) renamed the 4WD the
LandCruiser. The rest, as they say, is history.

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