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Isuzu UTE’s D-MAX has taken
out respected specialist commercial vehicle Delivery
magazine’s Ute Of The Year award for 2010.
Publisher and managing editor Chris Mullett called
on his long experience in light and heavy trucks
plus his off-road 4WD expertise as a former 4x4
driving school operator to head up his magazine's
judging panel, awarding the accolade to D-MAX
for the integrity and depth of its truck engineering
for which Isuzu is famous.
“The D-MAX is certainly the pick if you
are looking for a solid workhorse that does an
honest day's work without ever complaining,”
Chris Mullett said.
“We found that when we delved into the chassis
and componentry, there are further benefits such
as longer chassis lengths, wheelbase dimensions,
stronger axle bearings, chassis cross-members
and more impressive engine performance that show
the depth of its original development.
“While all utes tend to look the same, the
engineering and reliability of the D-MAX itself
highlights the reasons for purchase. It's one
of the most powerful, the most economical and
it's also one of the most capable,” Chris
Mullett said.
Second award
The Delivery magazine award is the second Ute
Of The Year which D-MAX has won in the less than
two years it has been available in Australia.
Last year, 4WD Action magazine crowned D-MAX its
'4WDers' Ute Of The Year', judged by a nine-person
panel, seven of whom were real-world 4WD users
all involved in very different lifestyles such
as a tradie, a farmer, a bushie, a grey nomad
and a young mum with toddler.
The 5,000th D-MAX in Australia was recently delivered
and each month between 75 and 80 per cent of sales
have been 4x4, most of them being the LS-U crew
ute, the top model in the range.
Isuzu UTE recently added an automatic transmission
option in its D-MAX SX mid-spec 4x4 and 4x2 crew
utes, while adding standard cruise control to
all SX variants, two 'jump' seats in the space
cab rear, freshening up its top LS crew utes and
introducing a crimson red mica finish to the range.
There are now 65 Isuzu UTE dealers nationwide,
with more planned in the near future.
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