Specialist one-tonne ute importer Isuzu UTE Australia (IUA) lifted sales of its premium Isuzu D-MAX ute range 43.4 per cent in 2010 with 5,114 units sold, up from 3,566 in 2009.

The increase reflected success in penetrating some fleet and government markets on top of D-MAX’s established appeal to private and small business buyers.

Nearly 80 per cent of D-MAXs sold were 4x4s.

The most popular D-MAX was again the range-topping LS-U 4x4 crew ute.

Isuzu UTE has now moved into the top 20 of the 60 passenger and light commercial marques sold in Australia – overtaking Land Rover and Volvo in 2010.

The 5,114 D-MAX sales tally exceeded IUA’s 5,000 target for 2010.
IUA is now targeting 6,500 D-MAX sales in 2011, which is expected to be a tougher sales environment.

Close on 9,000 D-MAXs had been sold in Australia by year’s end since launch in October 2008.

IUA started operations with 38 dealers nationally, thisnumber will more than double by February and is supplemented by well over a dozen satellite outlets nationally.

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