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Gerry McGovern, Land Rover and Range
Rover Design Director, has appointed Victoria
Beckham as his new Creative Design Executive.
The announcement was made at the 40th birthday
celebrations of the Range Rover brand, at The
Orangery, Kensington Palace.
"Victoria Beckham is a talented British
fashion designer and is extremely knowledgeable
about great design and trends," said Gerry
McGovern. "Victoria understands luxury products
- she is a Range Rover fan and has been a Range
Rover owner for many years. Her fashion business
is now in its third year and her designs are loved
by critics and bought by many of the most stylish
women in the world. I believe this appointment
adds a new dimension to my design team as we continue
to design products to appeal to a wider audience."
Speaking at Range Rover's 40th anniversary celebrations,
Victoria Beckham said: "This is a very exciting
collaboration. The classic British heritage of
Range Rover and the effortless style, quality
and beauty is something I truly admire and also
what I hope to achieve with my own brand. I am
honoured to take on this role and be part of the
creative team."
Gerry's design team will be collaborating with
Victoria Beckham on future special edition Range
Rover design projects, starting with a Special
Edition Range Rover Evoque.
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